Better Understand Your Credit Union Members

Increase Membership with Analytics Leverage advanced data visualization tools to better understand your members and increase membership with analytics.  By combining your credit union member information and external postal code level demographic data.  Maps can be created that color code each postal code based on the concentration of members.  For example, in the graph below Read More …

2018 CIO Review Business Intelligence Solution Provider

CDO Advisors included in the Top 20 Business Intelligence Solution Providers We were just included as a 2018 CIO Review Business Intelligence Solution Provider. While data analytics solutions such as BI and predictive analytics have already emerged as an integral factor in bolstering the value chain of big businesses, the Small and Medium Businesses (SMB) are Read More …

SQL Server Tabular Models (SSAS) and Power BI

Use SQL Server SSAS Tabular Models to Enhance your Power BI reports Companies with SQL Server licenses running in production most likely already own but are not using SQL Server Analysis Services (SSAS).  To get the most from your existing investment in SQL licenses.  Companies should explore how SQL Server SSAS Tabular Models  can increase the performance Read More …

Primed-AP (Analytic Process)

What is the Primed-AP Methodology? CDO Advisors has launched Primed Analytics Process Homepage to publish content related to our newly published Analytic Process.  The Primed-AP © process was created based on years of experience working with business users to implement predictive analytics.  Existing methodologies focus on the data science tasks but do not include the required tasks Read More …

Marketing Customer Information File Overview

Marketing Customer Information File (MCIF) Many financial organizations already have a custom customer view called a marketing customer information file.  Other industries have these as well, called by different name such as master patient index in the healthcare space.  These files are created through existing software or internal jobs to merge data from various sources Read More …

Speaking at the Global Predictive Analytics Conference

Implementing Predictive Analytics into Operational Workflows I will be presenting on April 3rd 2018 in Santa Clara, CA at the Global Predictive Analytics Conference.  My session focuses on how to build predictive analytics and integrate the model into your business.  I will examine two use cases: Customer Churn and Cross Selling and demonstrate the process Read More …

Increase Value by Creating a 360 Degree Customer View

Creating a 360 Degree Customer View Businesses today have a wealth of data and limited information and knowledge.  Unless you are using a single application to run your business, you will need to integrate your data to achieve data driven insights. Gaining knowledge about your customers and all of their interactions can enable you to Read More …

Applying Predictive Analytics

Applying Predictive Analytics Predictive Analytics Learn the 5 steps to leverage data mining and predictive analytics to improve your business.  Leverage your data assets to improve decision making, increase revenue and decrease expenses.  Signup to download our Infographic on applying predictive analytics. Our quick start packages enable you to start leveraging advanced analytics in as little Read More …

RapidMiner Market Basket Sample

RapidMiner Market Basket One method to create a targeted cross selling model is to use historical customer information and apply the prediction to existing customers.  In this example, I will be using fictitious customer account data for a financial institution such as a bank or credit union to create a RapidMiner Market Basket predictive model.  Read More …

Power BI Leveraging Tabular Models

Power BI Direct Query Power BI can be used in one of two modes to access data.  The import option loads data from the source data to the Power BI model.  Queries are then processed directly against the data in the model.  Using the DirectQuery option, on the other hand, leaves at the source and Power Read More …

Cross Selling and Predictive Analytics

Increase Revenue Cross Selling with Predictive Analytics Want to understand how data mining and predictive analytics can help you target the best customers for cross selling or up selling opportunities?  By building a predictive analytics model that leverages historical data from your company.  A model can be built and applied to your active customer base Read More …

Predicting Employee Churn with Data Mining

Use Data Mining to Identify Employees at Risk of Churn For organizations that have a lot employees that are in high turnover positions predicting employee churn with data mining can help to reduce and retain top talent.  By collecting data on employees and then building a predictive model using employees that have left the organization. Read More …

Using Power BI to Visualize Houston Crime Stats

Houston Crime Data The city of Houston provides high level details on crime statistics via Excel files on the police website.  These statistics are stored in monthly files available via Excel or Access.  In order to better understand the crime data I created a single Excel file that stored the data from August 2016 to December Read More …

Overview of CRISP-DM to Improve Business Decisions

CRISP-DM Mr. Wilson published an article on CIO Review that explores how to leverage the Cross Industry Standard Process for Data Mining CRISP-DM.  In this article, Leveraging JMP to Impove Business Decisions  he discusses how using the CRISP-DM process can help you create more value from your data and analytics initiatives.