Marketing Customer Information File Overview

Marketing Customer Information File (MCIF) Many financial organizations already have a custom customer view called a marketing customer information file.  Other industries have these as well, called by different name such as master patient index in the healthcare space.  These files are created through existing software or internal jobs to merge data from various sources Read More …

RapidMiner Market Basket Sample

RapidMiner Market Basket One method to create a targeted cross selling model is to use historical customer information and apply the prediction to existing customers.  In this example, I will be using fictitious customer account data for a financial institution such as a bank or credit union to create a RapidMiner Market Basket predictive model.  Read More …